Blog #3- Dr. Pepper Commercial

http://www.youtube.com/watch?v=3iuG1OpnHP8
^I highly suggest you watch this youtube video before reading this blog; it will make way more sense.  The advertisement I chose is a Dr Pepper 10 commercial that aired recently. It is a widely sexist commercial trying a little too hard to get the attention of men. When one thinks about something that is trying hard to sell something to a certain type of audience, this is always the first advertisement on mind. The whole entire commercial is a huge action scene supposedly from a movie women would not be interested in. There are, but not limited to, laser beams, snakes, doonbuggies, and even the famous net trapping the bad guys. The main character is a buff and rugged man in what seems to be his late forties. Everything he utters from the mouth on his manly jaw is either offensive to women or declaring how great men are. If you have not realized this by now, the commercial is directed toward men (though I would only hope you have).  The design teams’ strategy for this fine piece of work is simple: go big or go home. After doing a little research, it turns out that this commercial was launched when the company got feedback that Dr Pepper was drunken by mostly women. Thus, they created a flashy and enticing new product in steel gray, the most manly of colors, and an action packed commercial to go with it. This commercial draws in the audience no matter who it is because it is ridiculous and a bit comical. I can honestly say that this commercial did exactly what they wanted it to do; it got loads of attention.